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Anglicismy v němčině jako nástroj marketingu
2010
Acta Oeconomica Pragensia
Denglisch, sometimes spelled Denglish, describes a language based onGerman grammar that includes a jumble of English and pseudo-English idioms. It is used in all German-speaking countries. Denglish owes its existence in part to the cultural predominance of the English language in pop music and the international computer slang. In German commercials, English advertising claims are very trendy but also confusing because of poor understanding. In Germany, some people object to this "invasion" of
doi:10.18267/j.aop.296
fatcat:246ft2v2xza6pbeohtatacaxnq