Anglicismy v němčině jako nástroj marketingu

Jaroslav Březina, Lenka Kalousková
2010 Acta Oeconomica Pragensia  
Denglisch, sometimes spelled Denglish, describes a language based onGerman grammar that includes a jumble of English and pseudo-English idioms. It is used in all German-speaking countries. Denglish owes its existence in part to the cultural predominance of the English language in pop music and the international computer slang. In German commercials, English advertising claims are very trendy but also confusing because of poor understanding. In Germany, some people object to this "invasion" of
more » ... glish words, and view it as the "bad" influence of English on contemporary German. But such objections seem to have only little chance of stopping this trend.
doi:10.18267/j.aop.296 fatcat:246ft2v2xza6pbeohtatacaxnq