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Promoting Dental Care to Children Using Traditional and Interactive Mng Tedia Followihreat Appeals
[chapter]
2012
Advances in Advertising Research (Vol. III)
In a 2x3 between subjects factorial design with control group, this study investigates the impact of a low versus high threat appeal and the medium type by means of which subsequent health information is conveyed (game, information brochure, narrative story) on the adaptive behavior of 7-9 year old children. The results show that a strong perceived threat concerning the risks of bad dental hygiene has a more positive effect on children's adaptive behavior (choosing fruit instead of sweets) than
doi:10.1007/978-3-8349-4291-3_25
fatcat:nojopveqb5f3nm3refngl643hi