What does it take to light a fire to create cultural change about the way we do death, dying and bereavement in Australia? The GroundSwell Project set out to embark on a bold journey to create cultural change in the death and dying space in Australia. For 7 years we have delivered over 55 arts/health projects and have punched well above our weight. What have we learned about change and innovation? We've learned that we had to set up a fiercely independent organisation, drawing on short term

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... ing so that we were never locked into delivering results that perpetuated 'systemic malaise'. We grew a network of activators across Health and Palliative care, community as well as other non-health related workplaces. We sought to find the right people, likening them to 'positive outliers' and engaged their head, heart and hands so they may influence others for a ripple effect. We work well with power or rank,