A Quantitative Study on SCCT: Examining the Relationships Between Crisis Response Strategy, Crisis History, and Crisis Type on Organisational Reputation: Nigerian Perspective
International Journal of Academic Research in Progressive Education and Development
between crisis response strategy, crisis history, crisis type, and reputation during crisis management. A quantitative research approach was utilized to offer inferential and descriptive findings. The study showed that more than half of the respondents' reputations for Nigerian MTN were high. The findings further demonstrated positive and significant relationships between crisis response strategy, crisis history, crisis type, and reputation where the p<.01. However, the strength of their
... nships with reputation differed. Thus, crisis history contributed most to reputation with t=3.99, follow by crisis type with t=2.80 and crisis response strategy with t=1.57. Therefore, the findings of the study recommend that Nigerian MTN organizations should embrace these factors towards enhancing their reputation during crises. The study further contributed the knowledge on how to universally sustain organizational reputations during crises.