The Aggregate Impact of Online Retail

Allen Tran
2014 Social Science Research Network  
To study the impact of online retail on aggregate welfare, I use a spatial model to calculate a new measure of store level retail productivity and each store's equilibrium response to increased competitive pressure from online retailers. The model is estimated on confidential store-level data spanning the universe of US retail stores, detailed local-level demographic data and shortest-route data between locations. From counterfactual exercises mimicking improvements in shipping and increased
more » ... ng and increased internet access,
doi:10.2139/ssrn.2448206 fatcat:wj4cmh3v6rcatlbyejnqmuxquy