Feminine Behavior Management in Personal Selling Activities for Professional Male Makeup Artists

Ahmad Mulyana, Parlin Harbert
2019 International Journal of English Literature and Social Sciences  
The research aims to describing the phenomenon of makeup artists or male beauty artists in promoting makeup services. They carry out personal selling activities for female customers through managing their feminine behavior. This research used symbolic interactionism theory with phenomenological research methods. It was conducted with qualitative case study method.
doi:10.22161/ijels.45.33 fatcat:cgstepyxuzff3esrr6no6iy6di