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The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia
2021
Sustainability
In the past decade, franchising has become a well-known platform for business expansion. Various strategies have been employed by franchisors in expanding their business into the global market. However, few studies have assessed the determinants that can be adopted by the franchisors in bringing value as well as opening up opportunities for global market expansion. This study aims to explore the determinants of global expansion based on Malaysian franchisors' experience. A qualitative research
doi:10.3390/su131810328
fatcat:ktac7a3xizfgtk5kvcvegoonui