ConIFA, independent football confederation, brings together teams from "minority" regions or states that are neither recognized by the international community nor by F.I.F.A. We analyze why the majority of the media is so discreet about it and how ConIFA manages its media portrayal to become more part of the public space. We worked on the Europresse database, which provided the titles of European newspapers from 2006 to 2016, from the birth of ConIFA to the latest Football World Cup in date.