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Designing products that can adapt to changes over time is crucial for managing product-related business risks in circular business models. However, there is limited circular economy research on how product adaptivity can contribute to more circular products and business models, especially in the early phases of business development and design. To address this research gap, this conceptual paper builds on the adaptable design concept and incorporates ideas from research on circular businessdoi:10.3390/su131810361 fatcat:jtwtkhuiljgt7e5x6uiyp6ns3y