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Time Versus Market Orientation in Product Concept Development: Empirically-Based Theory Generation
1997
Management science
In collaboration with industry partners, a normative model of the product concept decision process was developed, supported with tools and techniques, and codified as a decision support process for product development teams. This process (Concept Engineering) was then introduced into a number of product development teams in different companies. A comparative analysis of actual product concept development activities, with and without the use of Concept Engineering, was conducted. All of the
doi:10.1287/mnsc.43.4.465
fatcat:ukgm43h3obhcfhedaczadj5uli