The offered article reveals ethnic identity research problems based on folklore materials such as Proverbs of the Tatar people. The assumption expresses and locates in the article that proverbs are reliable language source when designing ethnic identity. (Karabulatova, 2013; Karabulatova, Polivara & Zamaletdinov, 2014; Sayfulina et al, 2013; & Karabulatova & Akhmetova, 2015 . The lost of cultural values even one small people conducts to the impoverishment of all humanity's culture. The

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... of national features of ethnoses is of great importance for any multiethnic community leads to bigger mutual understandings, allows to prevent interethnic intensity and prevents conflict situations. The special attention is paid to such values, as "Mine -Alien "and" Family. Determination of ethnic identity is actual because of an intensive process of globalization presently. Uncountable contacts between ethnos unify material and spiritual cultures of the nations, changes of habits and behavior of people, influences their values that leads to loss of individual and ethnic identity