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Two possible mediators of attitude change, internalization and identification, were investigated in a laboratory setting. Internalization was assumed to underlie change when respondents are attracted to others who hold the same opinion and can argue in favor of their attitude position; identification was assumed to mediate change when respondents are attracted to similar others but cannot necessarily support their position. A causal analysis based on these assumptions confirmed the independentdoi:10.1037//0022-3522.214.171.1241 fatcat:vvfme3b4rncnzjjwzuuqx44uzu