Despite the public discourse about the freedom of choice when it comes one owns possibilities in life, the everyday life is structured by economic processes which restrict various ways of acting. I'll take a closer look at these processes. In doing so I carried out my research in the field of Ecofashion and accompanied female fashion designers or retailers. I'll show that policy making on a global scale, transnational ways in structuring supply chains, and local realities are deeply connectet

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... th each other. They form visions about a good-life and better futures which are incorporatet in the own ways of working.