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Recommender Systems Handbook
Modern web search engines have come to dominate how millions of people find the information that they are looking for online. While the sheer scale and success of the leading search engines is a testimony to the scientific and engineering progress that has been made over the last two decades, mainstream search is not without its challenges. Mainstream search engines continue to provide a largely one-size-fits-all service to their user-base, ultimately limiting the relevance of theirdoi:10.1007/978-1-4899-7637-6_17 fatcat:uiscut42ybhxjaz4pcg35rda7q