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Analysis of Factors That Influence Consumer Choice of Iron Deficiency Anemia Drugs

E. I. Gribkova, G.A. Galkina, T.V. Pak
2020 Proceedings of the International Conference "Health and wellbeing in modern society" (ICHW 2020)   unpublished

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The aim of the study is to analyze factors that influence the choice of iron deficiency anemia drugs. The sociological survey was carried out in medical and pharmacy organizations. The survey involved 20 doctors who have used the drugs under study and 70 end randomly selected end users of drugs. All questionnaires were found to be valid. The following data were obtained: 66 % of doctors prescribe iron supplements in combination with vitamins; 60 % of doctors prefer imported drugs; 70 % of
more » ... dents prescribe oral solutions; Actiferrin is prescribed in 88 % of cases. The end consumers prefer domestic drugs. 58 % of respondents answered that efficiency is the most important factor; for 90 % of respondents, safety is important; 71 % prefer Sorbiferr Durules, 70 % prefer Maltoferr and other drugs.
doi:10.2991/ahsr.k.201001.034 fatcat:e7c3auwdzrgd3bmfytoa47ru4q
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E. I. Gribkova, G.A. Galkina, T.V. Pak. "Analysis of Factors That Influence Consumer Choice of Iron Deficiency Anemia Drugs." Proceedings of the International Conference "Health and wellbeing in modern society" (ICHW 2020) (2020)