Emission lines from highly-excited states (n >= 5) of H- and He-like ions have been detected in astrophysical sources and fusion plasmas. For such excited states, R-matrix or distorted wave calculations for electron-impact excitation are very limited, due to the large size of the atomic basis set needed to describe them. Calculations for n >= 6 are also not generally available. We study the behaviour of the electron-impact excitation collision strengths and effective collision strengths for the

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... most important transitions used to model electron collision dominated astrophysical plasmas, solar, for example. We investigate the dependence on the relevant parameters: the principal quantum number n or the nuclear charge Z. We also estimate the importance of coupling to highly-excited states and the continuum by comparing the results of different sized calculations. We provide analytic formulae to calculate the electron-impact excitation collision strengths and effective collision strengths to highly-excited states (n >= 8) of H- and He-like ions. These extrapolated effective collision strengths can be used to interpret astrophysical and fusion plasma via collisional-radiative modelling.