Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences

Susana Azevedo, Maria Madalena Pereira, João J. M. Ferreira, Vilma Pedroso
2008 Social Science Research Network  
Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across
more » ... ortugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy.
doi:10.2139/ssrn.1303718 fatcat:iv2lhelc45c6taaycrfk7lpk2e