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AbstractRegional business development is driven by family firms, which are generally deeply embedded in their region, particularly in rural areas. This study explores how family entrepreneurs' embeddedness drives an entrepreneurial ecosystem as a regional context for innovation. For this purpose, the study brings together entrepreneurship research on embeddedness and on ecosystems, and develops the entrepreneurial ecosystem embeddedness framework to better understand the connection ofdoi:10.1007/s11846-020-00434-9 fatcat:p6ozmg5ozfd4lgeisoyfmqqaoe