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A Study on Chinese User Resistance of Mobile Banking
모바일 뱅킹에 대한 중국 사용자 저항에 관한 연구
2014
Journal of Digital Convergence
모바일 뱅킹에 대한 중국 사용자 저항에 관한 연구
There are many studies on the adoption intentions for mobile banking. But there are no apparent effect on the popularity of it. This is so because the users have resistance to innovation on Mobile Banking. Therefore, it is necessary to identify empirically the problem of user resistance. In this paper, we identified hindrance factors of mobile banking with previous papers. And then we conducted empirical study by survey reply from undergraduates and graduate students in China. The results of
doi:10.14400/jdpm.2014.12.1.105
fatcat:kvfyhacsuveebcbbluk4zghwey