Managing design and designers for strategic renewal

Davide Ravasi, Gabriella Lojacono
2005 Long range planning  
In this article, we propose a framework for understanding how design and designers may contribute to strategic renewal in producers of traditional and hi-tech consumer durables. Building on a study of outstanding innovators in product design, we describe design-driven renewal as a four-phase process stimulated and supported by design, combining continuous product innovation with the periodic revision of the strategic course of the company. For each phase, we discuss the specific role of
more » ... and the most common pitfalls that arise from poor management of the process. "The Domestic Appliances division of Philips is a good example of a business that has made innovation through design part of its day-to-day practice (Laura Taylor, Philips Design)."
doi:10.1016/j.lrp.2004.11.010 fatcat:ubyuaewgvvganet4we53iklfwi