Crowd Guilds: Worker-led Reputation and Feedback on Crowdsourcing Platforms [article]

Mark E. Whiting, Dilrukshi Gamage, Snehalkumar S. Gaikwad, Aaron Gilbee, Shirish Goyal, Alipta Ballav, Dinesh Majeti, Nalin Chhibber, Angela Richmond-Fuller, Freddie Vargus, Tejas Seshadri Sarma, Varshine Chandrakanthan (+14 others)
2016 arXiv   pre-print
Crowd workers are distributed and decentralized. While decentralization is designed to utilize independent judgment to promote high-quality results, it paradoxically undercuts behaviors and institutions that are critical to high-quality work. Reputation is one central example: crowdsourcing systems depend on reputation scores from decentralized workers and requesters, but these scores are notoriously inflated and uninformative. In this paper, we draw inspiration from historical worker guilds
more » ... g., in the silk trade) to design and implement crowd guilds: centralized groups of crowd workers who collectively certify each other's quality through double-blind peer assessment. A two-week field experiment compared crowd guilds to a traditional decentralized crowd work model. Crowd guilds produced reputation signals more strongly correlated with ground-truth worker quality than signals available on current crowd working platforms, and more accurate than in the traditional model.
arXiv:1611.01572v2 fatcat:zn2vdnlforahpcsziytvlmlyyy