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The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?

Mohamad Suharto, Deny Tri Ardhianto, Anugrah Irfan Ismail, Nadia Sigi Prameswari
2018 Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)   unpublished

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The purpose of this study is to explain what factors influence consumers like to shop online. The concept underlying this study is the phenomenon of online shopping as a behaviors transformation that occurred in Indonesia. Not only in Indonesia, online shopping has spread to many countries along with the development of e-commerce business. It can be concluded that some factors influencing most consumers to like shopping online are: the visual appeal of e-commerce web design, interactive website
more » ... features, the ease of the website's user interface, the corporate identity design, and the brand positioning of e-commerce companies.
doi:10.2991/bcm-17.2018.63 fatcat:z5icp2i2jfbsjie24rnulxoqpu
Citation

Mohamad Suharto, Deny Tri Ardhianto, Anugrah Irfan Ismail, Nadia Sigi Prameswari. "The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?." Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017) (2018)