Scientific Meetings

2012 Swiss Journal of Psychology  
In this paper, we study the degree to which older consumers differ from middle-aged consumers with respect to their appreciation of new product designs. We asked respondents from both age groups to evaluate innovative designs that were shown repeatedly, replicating a regular market situation, by using the Repeated Evaluation Technique (RET). The results show that, under these circumstances, rigidity but not age influences the speed of appreciation of new product designs. Our findings indicate
more » ... at it is a general misconception that older consumers are slower to adopt new product innovations per se.
doi:10.1024/1421-0185/a000070 fatcat:ltfkbobchjde7ewjzait7tbtwa