A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is application/pdf
.
Scientific Meetings
2012
Swiss Journal of Psychology
In this paper, we study the degree to which older consumers differ from middle-aged consumers with respect to their appreciation of new product designs. We asked respondents from both age groups to evaluate innovative designs that were shown repeatedly, replicating a regular market situation, by using the Repeated Evaluation Technique (RET). The results show that, under these circumstances, rigidity but not age influences the speed of appreciation of new product designs. Our findings indicate
doi:10.1024/1421-0185/a000070
fatcat:ltfkbobchjde7ewjzait7tbtwa