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A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals
다중회귀분석을 통한 지역문화축제의 수익성 모형 개발 연구
2011
Journal of the Korea Society of Computer and Information
다중회귀분석을 통한 지역문화축제의 수익성 모형 개발 연구
Preserved Fulltext
This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not
doi:10.9708/jksci.2011.16.10.229
fatcat:efsiwvmb5fhlziazv4bav3wz3e