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Effective design and assessment of an MBA degree program through benchmarking
2017
Innovative Marketing
This study describes how Mount Olive College, a four-year liberal arts college in Eastern North Carolina, designed and successfully implemented an MBA degree program. This led to the establishment of a graduate school, change of status from college to university, and development and offering of additional graduate degree programs. The University of Mount Olive (UMO) started offering this MBA degree program in spring 2014. This online degree program has been offered in an accelerated one-year
doi:10.21511/im.13(4).2017.03
fatcat:h6g5zdoyyzdjfgse2sxlr2zdlm