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Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
As technology grows, People's need for better electronic devices goes high. Apple Inc. held this opportunity fast and did a lot of development to products and marketing strategies. It makes a huge profit every time a new product is out. From 2005 to 2020, the annual revenue of apple grows from $13,931 to $274,515. This paper will analyze the marketing strategies of Apple, especially iPhones, using the 4p model that is product, price, place and promotion.doi:10.2991/aebmr.k.210319.124 fatcat:fgfqaw7x2rbdbjkoglhnlhrjvy