Article discussed problems, in connection with mass media purity – objectiveness of information, truthfulness of facts, false news role, use of literary Bulgarian language, and style of writing/speaking in journalism. Some of major real mass media paradoxes in Bulgaria are analyzed. One of them is together with increasing of professionalism of journalists and in the same time – reduction of confidence in media. Other one is related to the media freedom and "the democratic censorship". The third

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... and last paradox concerns the freedom and the abuse of freedom of mass media. As a result of the theoretical analysis, modern basic requirements are introduced. They are oriented towards both – students in journalism and professionals in mass media.