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Science as Culture
In vitro meat (IVM), also known as cultured meat, involves growing cells into muscle tissue to be eaten as food. The technology had its most high-profile moment in 2013 when a cultured burger was cooked and tasted in a press conference. Images of the burger featured in the international media and were circulated across the Internet. These images-literally marks on a two-dimensional surface-do important work in establishing what IVM is and what it can do. A combination of visual semiotics anddoi:10.1080/09505431.2016.1171836 pmid:27695202 pmcid:PMC5022697 fatcat:5s6vtxpwq5h43n7z3s7d33tujq