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Persaingan Platform Digital Layanan Pesan-Antar Makanan di Provinsi DKI Jakarta
Jurnal Aplikasi Bisnis dan Manajemen
The food delivery service industry, namely GoFood, GrabFood, and Shopee Food, is currently experiencing increasingly fierce competition. The performance has triggered an increase in the use of digital platforms due to the availability of various choices for consumers, thus requiring companies to provide superior service attributes compared to their competitors. This study aims to identify consumer and service quality attributes that need to be improved and maintained, positioning GoFood,doi:10.17358/jabm.8.3.973 fatcat:chokkhofuba4hhvfyrbgbj56uy