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Customer Satisfaction as a Marketing Concept in Higher Education
2013
Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi: Ştiinţe Economice
Measuring customer satisfaction is a very important aspect of marketing strategy. For the organizational's survival in the long run it is indisputable to have the ability to retain the customers. Retaining customers is more profitable than attracting new ones because it is easier to sell a product or service to a someone who has already used it, rather than someone to whom is product or service completely unknown. In order to measure customer satisfaction primary datas were collected using a
doi:10.2478/aicue-2013-0012
fatcat:z6qsus5ld5hd3kw3jgldbijbeu