Deepthi.K .
2017 International Journal of Research in Engineering and Technology  
If anyone wants to get better rank for their website in search engine then there is a necessity to do SEARCH ENGINE OPTIMIZATION (SEO). SEO is a very powerful web marketing technique. It helps to increase website's rank as well as traffic from search engines. With a deeper knowledge of SEARCH ENGINE OPTIMIZATION best practices, organizations can avoid unethical practices and effectively utilize strategies approved by popular search engines. SEO can be proved very beneficial for small business
more » ... well as for giant business. This paper focuses on important ideas associated with Search Engine Optimization. Paper discusses the optimization techniques using. keywords, title, alt, metatags, anchor, and other text.
doi:10.15623/ijret.2017.0601016 fatcat:4aro5qnqx5dn3ozn4g6zl57n2y