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A longitudinal study developed to characterize costumers' perceptions on social responsibility
2021
MATEC Web of Conferences
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The descriptive analysis (based on a longitudinal analysis of the available data from four surveys developed in 2009-2019) aims characterize the customers' perception on social responsibility dimensions in the case of the water company Aquatim of Timisoara, Romania. This is the basis for the communication strategy definition for its efficiency increasing from both perspectives: (1) customers, community, and (2) company. The theoretical and experimental approach characterizes aspects of
doi:10.1051/matecconf/202134203019
fatcat:dhkszpzzxrga3k36mciq6vq4eq