A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf
.
Importance of New Media Technology in Political Communication– A Case Study of Political Campaigning in India
2020
Zenodo
In future, the survival of any political organizations including winning elections is directly related to use of new media technologies. Recently, elections in US and India have amply demonstrated the political party's dependence on new media technology, particularly use of social media to reach out to the voters. In the recent past, we have seen the fall of governments where social media and new media have played a crucial role in what was later termed as the 'Arab Spring'. Does anyone think
doi:10.5281/zenodo.7132896
fatcat:xtjaaaexyncn5lkhmv763m7ln4