Review of Research on Online Users' Switching Behavior

Xi-zi WANG
2018 DEStech Transactions on Computer Science and Engineering  
This paper reviews the researches of online users switching behavior and emphases the importance of online users' switching behavior. By reviewing the literature, we find that satisfaction, alternatives attractiveness and switching costs are the main factors affecting the user switching intention, and we also analyze different theoretical models. Finally, this study summarizes the facilitation factors and inhibition factors, which are able to influence online users' switching intention.
more » ... l implications and theoretical contributions are given.
doi:10.12783/dtcse/cnai2018/24161 fatcat:xcb5i4vnyrevpfrxfhgqu2cikm