In a changing world of work with high youth unemployment rates, an ageing society and flexible work force, practitioners in Public Employment Services need to cope with continually growing demands. In this paper we present the EmployID project which introduced a blended learning approach for Public Employment Services in Croatia, designed to support professional identity transformation through peer facilitation and learning. The evaluation shows that learners benefited from higher knowledge and

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... skills development related to peer coaching, along with an increase in activities related to collaborative, reflective learning.