The company's operational strategy related to the supply of goods and services will be much better if through coordination and communication so that the operational activities of the company run efficiently and effectively. This study aims to identify internal and external environmental factors that affect the level of fuel consumption and determine business strategy at Makassar Container Terminal. This study is a type of qualitative research on the strategy that identifies and develops

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... nal efficiency strategies. The decision of managerial strategy in this research covers the result of QSPM which is determined based on the analysis of the internal and external environment of the company. The result of the research shows that the internal environment factors that influence the efficiency of energy consumption in Makassar Container Terminal are efficiency service orientation and effectiveness, modern facilities and equipment, international standard services, professional SMDs, and dock facilities support. A business strategy that can be used to improve the fuel efficiency of Makassar Petikemas Terminal is to convert fuel oil to Gas Fuel. It can be supported with supporting infrastructure such as converter kits for each company vehicle