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This paper describes the principles, implementation, and outcomes of a new undergraduate database course that uses a semester-long project, known as MeTube (a variation of the wellknown YouTube system), to motivate and foster interest and creativity in students, while providing adequate complexity to introduce DBMS concepts and techniques. Included in our discussion are experiences in two course offerings, as well as detailed course assessment results.doi:10.1145/1822090.1822169 dblp:conf/iticse/WangDWS10 fatcat:dxre4btojzhknlfnvuxdrqoun4