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Tracking and Personalization
[chapter]
2021
Modern Socio-Technical Perspectives on Privacy
AbstractThis chapter studies the relationship between two important, often conflicting paradigms of online services: personalization and tracking. The chapter initially focuses on the categories and levels of online personalization, briefly overviewing algorithmic methods applied to achieve these. Then, the chapter turns to online tracking specific to mobile and web technologies, as well as the more advanced behavioral tracking. Following this, the chapter ties the streams of personalization
doi:10.1007/978-3-030-82786-1_9
fatcat:au7bgwajqzeffb2cvtgn3ytasy