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The bank competition in Indonesia is high, conventional banks and sharia banks strive to improve competitiveness and gain positioning in the minds of the consumers. Previous research conducted by @bankmandiri compared to @syariahmandiri in 2015 gives the managerial implication that Syariah bank twitter is not as active as a conventional bank. @bankmandiri frequency compared to @syariahmandiri is different. Variety of the service proposition @syariahmandiri is fewer than the variety of servicedoi:10.24912/je.v23i3.419 fatcat:6gbcpv7lajfidj3xhvfd6gxi2i