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Growth and Motivations for Chinese Mobile Payment Service: An Empirical Study Using Ali-Pay and Wechat-Pay Users in Chinese Market
Journal of the Korean society for quality management
Purpose: The purpose of this study is how Chinese users' personal traits affect the intention to use mobile payment. This research selects personal innovativeness and habit of cash payment as personal traits, and considers perceived risks and relative advantage as personal beliefs. In addition, the research divided perceived risks into three multi-faceted risks, which are privacy risk, financial risk and performance risk. Methods: The method of this study used questionnaire survey to collectdoi:10.7469/jksqm.2017.45.1.139 fatcat:z52h2nzetrcanktqhcbkt2cc24