Development Strategy of Markisa Agroindustry in Increase Gowa Society Income at South Sulawesi

Aminuddin Aminuddin
2014 IOSR Journal of Humanities and Social Science  
The aim of this research are (1) to know the horticulture of markisa as the best product in Gowa regency and its contribution towards PDRB, (2) to know the component of transactional cost existing in the interaction of markisa agro industry and design the strategy in developing the passion fruit agro industry in Gowa regency. The obtained data are analyzed by using the area analysis, base analysis and transactional cost analysis. The results showed that (1) the horticulture of passion fruit in
more » ... owa regency has potency to be the superior product; (2) the contribution of markisa agroindustry in Gowa regency towards the receiving of PDRB was low. (3) the component of transactional cost in the activity of passion fruit agro industry were transactional cost and contract agreement; (4) strategy in developing the markisa agro industry in Gowa regency conducted in two ways (a) the improvement of road facility and infrastructure and controlling relating with trade traffic due to main component constructing the interaction of passion fruit agro industry was interactions cost (b) the giving of production facility aiming to minimize the appearance of transaction cost relating with the contract enforcement namely war material quality based on the industrial need (c) to bureaucracy the accessibility in giving the business credit (d) institutional synergy to enforce the cooperation between top and down line.
doi:10.9790/0837-191106368 fatcat:r5q5hozoxbafzlraguvu3jtzym