Determinants of User Immersion for Korean Drama and Entertainment Genre Programs among Chinese Students in Korea
중국 유학생의 한국 드라마 및 오락 프로그램 몰입 결정 요인

Si Ma, Bum-Soo Chon
2012 The Journal of the Korea Contents Association  
This study examines determinants of user immersion for Korean drama and entertainment genre programs among Chinese students in Korea. The major results are as follows: firstly, user immersion for entertainment genre was more greater than that of drama genre. Although drama was tended to evaluated based on star appearance and narrative structure, entertainment program was favored by its pleasure and vividness. Secondly, there were gender differences for entertainment and drama genre programs
more » ... genre programs between male and female respondents. Also, there was a correlation between drama immersion and duration of stay. Thirdly, although determinants of drama immersion were program characteristics, duration of stay and drama preference, those of entertainment immersion were program characteristics, appearance of star players and entertainment preference. ■ keyword :|Korean Drama|Korean Waves|Television Program Immersion| * 이 논문은 마사의 석사학위 논문 자료를 재분석하여 대폭 재구성한 것임.
doi:10.5392/jkca.2012.12.06.111 fatcat:6jejimgonrg45fdd66arlw3jkq