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Materialism, a way of life characterized by pursuing possessions, image, and status, has always been looked upon as self-interested and unkind. Previous studies have widely verified that materialism has a negative impact on individuals' pro-environmental behaviors. The present research focused on whether the public (versus private) nature of a decision context will make materialists behave in more eco-friendly ways. In Study 1, the behavioral decision context (public vs. private) wasdoi:10.3389/fpsyg.2019.00790 pmid:31024411 pmcid:PMC6460118 fatcat:kcf3uzbhsvf7jgcm6zj6kecz34