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Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas
2020
Behavior and Information Technology
We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium quality or better. STUDY 2 examines the application of artificially generated facial pictures in data-driven personas using an experimental setting where the
doi:10.1080/0144929x.2020.1838610
fatcat:ubsgdxjeq5bd3ebki5rf4qzoay