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Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018"
This presentation examines Russian tourism opportunities in today's digital and social media environment, in which tribalism exists among a global population that is young, uneducated and with few prospects for personal sustainability. However, this demographics' proficiency in readily available communication technology is leading to fundamental societal changes that are uncharted waters offering little forgiveness for navigational error. Of particular significance is the flattening, anddoi:10.17223/9785946218597/20 fatcat:wmwcuycx6vgr3f3jwg2rsins7a