Variables Perceived by Managers as Antecedents That Lead Firms to Environmental Management: An Empirical Research in the Turkish Construction Sector

Çağlar Bekiroğlu, Oya Erdil, Lütfihak Alpkan
2011 Procedia - Social and Behavioral Sciences  
Environmental issues have constituted problems that effect simultaneously all humans, nations and firms. Their effects are widened by the time. To protect the natural environment and to offer a sustainable future to the next generation have become a common target for humanity. As far as countries are concerned, preventing foreign-source dependence with respect to limited resources has become a more important objective by the time. It is being observed that especially firms which have recognized
more » ... ich have recognized that they can not achieve the desired results through cost competition have recently turned their faces toward environmental management as a new competition strategy. It is possible that the firms create new markets and ensure competitive advantage through protection of the natural environment. The main objective of this study is to examine what the managers perceive as antecedents that lead firms to environmental management. This is at the same time the originality of the present study. These antecedents that may be considered as the first chain of previous studies, make a complementary and integral contribution to the incomplete part. materials are almost same in the global markets (Bekiro lu, 2010). The production facilities, prominent business centers and most importantly the finance force are heading from West to East now and determine a new center line for the world (Arslan, 2010). Since machinery and mould costs are much less in the East, this advantage is skillfully used by the competitors that would normally need to make considerable capital investments and investments to the facility modernization in order to enter into that specific markets. It is known by everybody that the Western countries transferred their production operations to the Eastern countries in order to reduce the labour costs (Bekiro lu, 2010). The product technology protected under patent and know-how reduced its profitable effects because of the decreasing product-life cycles. New product launch is accelerated. In order to make continuous innovations, the firms are now forced to dynamically monitor all changes in the market and in the relevant technologies and provide immediate feedback to the market needs. This can be only achieved with a work force having superior performance. The patent's profitable effect is also impaired through instant imitation of the innovation with small changes added of course. Besides that, your competitors are generally partners with the suppliers, machine providers and raw material suppliers of your firm. Therefore, if you want to benefit from the technology supported by these suppliers, mould manufacturers, machine manufacturers and raw material suppliers, you have to implement that technology faster and more efficiently than your competitors. Deregulation destroys the governmental arrangements and regulatory policies established for protection against the foreign competition (Eren, 2003). Energy is not only an economic and ordinary product but also a strategic product that has direct relations with the country's economy and security (Teori, 2010). Since energy is the basic and nonreplaceable component of all products, it is strategic (Esino lu, 2010). In 1990, Turkey provided 48% of its energy requirements from local resources, but in the past 20 years, Turkey's dependence on foreign energy resources increased by 50% and reached to 73% (Türky lmaz, 2010). Presently we know that petroleum resources will be consumed within the coming 43 years and this period is 65 years for natural gas and 155 years for coal. World population was 6 billion in 1999 and by 2012 it is expected that the population will rise to 7 billion. Diminishing resources, ever increasing population and climatic changes force the world to look for alternative sources of energy (Bekiro lu, 2010). Recently, the global strategy preferred by the entities is to evade from the negative effects of competition by adding innovations to their products and systems through establishment of standards and regulations and performance of research studies. This approach is called environmental management and strategy (Bekiro lu, 2010). It is observed that the concepts of environmental strategy, environmental management, environmental performance, economic performance and organizational performance and the relationship between these concepts have been examined in the literature. However, studies concerning the factors leading to environmental management are withnessed to be rare. And, none of these limited number of studies addresses such factors as a whole. In the present study, however, the motivators that effect the intentions of business managers to implement environmental sensitivity and environmental management shall be considered. This article is organized in the following order: First, the notion of the intention of the managers to implement environmental management shall be considered as referred in the research model. Second, the overall definition and review of the concepts of national environmental characteristics, stakeholder pressures, eco-efficiency, firm past performance, strategic priority, customer environmental sensitivity, public environmental sensitivity, environmental sensitivity of the managers and external uncertainty and the way these concepts effect the intentions of managers to implement environmental management shall be discussed respectively. Following the explanation of each antecedent , hypotheses shall be developed. Third, a research model for dependent variables and independent variables shall be put forward. Lastly, these hypotheses shall be tested using 202 questionnaires completed by the managers of the Turkish Construction Sector. Finally, upon describing the analytical procedures and the statistical techniques used
doi:10.1016/j.sbspro.2011.09.088 fatcat:xwtkabm65bfbrmh6gg654bqr3a