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MEDIA BEHAVIOR OF AN INDIVIDUAL AS OBJECT OF MEDIA PSYCHOLOGICAL RESEARCH
2017
International Annual Edition of Applied Psychology: Theory
unpublished
In this article, media behavior is defined as a form of social behavior of an individual in different media contexts-media perception, media consumption, media production. At the same time, we consider media consumption as a part of general media behavior of an individual, as a manifestation of activeness, selectivity, directedness and consciousness of behavior in media space. The article gives results of 2 researches. The 1 st one is aimed at studying interconnection of media behavior's
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