Authorization, rationalization, and moral evaluation: legitimizing acupuncture in Hong Kong's newspapers

Dong Dong, Kara Chan
2015 Asian Journal of Communication  
Hong Kong has always been regarded as a critical region of Cultural China. Surprisingly, traditional Chinese medicine has not yet been accepted as legitimate in the city. This study uses acupuncture as a case study into the way media texts work to organize a field of knowledge and practices about health in a post-colonial society where contrasting perspectives and hybrid ideas rooted from the East and the West clash and intermingle. Acupuncture is conceptualized as socially constructed health
more » ... onstructed health knowledge that gains its legitimacy through media discourses. Through a mixed-method approach that combines discourse and content analysis, a total of 666 news articles related to acupuncture published in two Hong Kong newspapers over a ten-year period were analysed. Three major forms of discursive construction of legitimation-authorization, rationalization, and moral evaluation-were identified and elaborated in association with the texts and the social contexts. This study found a complex process of producing legitimacy for health knowledge through news narratives.
doi:10.1080/01292986.2015.1089915 fatcat:zo6hadype5gurfxdux3gbw5qpm