Based on Porter's diamond model, this paper analyzes the six factors that affect the competitiveness of Fujian's financial services trade. Empirical model is constructed to prove the factors of production, demand conditions, related and supporting industries, enterprise organization, strategy and competition, government and opportunity all have significant impacts on Fujian's financial services trade competitiveness. On the basis of the results, this study puts forward some suggestions on

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... r improving the competitiveness of Fujian's financial services trade.