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MARKET BASKET ANALYSIS OF MEDICAL STORES DURING COVID19 TO DISCOVER NEW REVENUE PRODUCTS
PARIPEX INDIAN JOURNAL OF RESEARCH
COVID 19 pandemic has negatively affected almost all sectors of Indian economy,but few sectors like pharmaceuticals, have seen growth during this period. This has spurred sales of specific medicines and equipment in pharmacies. However,for better profit margin,pharmacies have to look beyond traditional medicines and equipment.This research helps in identifying uncommon items which can be sold along with medicines by pharmacies in Tiruvallur district for better profit margin.This is achieveddoi:10.36106/paripex/0105775 fatcat:xd4yoy5rubfk7bycta5t6htace